Elle Walls
Content Marketing + Storytelling Experience

What I can do

I'm a content marketer and storyteller with over 12 years of experience building strategic marketing plans and writing compelling copy. To me, content isn’t just about the words—it’s about creating an experience. I put the audience first in everything I create, whether it’s a multi-channel campaign or a single copywriting project. In doing so, I’ve helped brands boost awareness, drive demand, and fuel business growth.

    • B2B Marketing

    • Calendar Development

    • Content Strategy

    • Creative direction

    • Demand Generation

    • Email marketing

    • High-Value Content (eBooks, Whitepapers, Original Research)

    • Project management

    • SEO + keyword strategy

    • Team Leadership

    • Storytelling

    • Writing

    • Adobe Creative Suite

    • Calendar management tools

    • CMS (Squarespace, WordPress, AEM) + Basic HTML skills

    • CRM + email platforms

    • Social media tools

    • SEO + keyword monitoring platforms

    • Cultural exploration + travel

    • Crafting

    • Music

    • Philanthropy

    • Wellness

    • Color-coordinating organizational mast

    • Empathy-first people person

    • Lifetime learner

Elle Walls
Resume

Co-Founder + Chief Content Strategist
Disco Ave Agency

  • Launched freelance creative services agency

  • Lead content, brand voice, and marketing strategy projects

  • Write bimonthly articles with marketing insights to inform and engage small businesses

Senior Manager of Integrated Marketing
Brivo

  • Lead content marketing and demand-generation strategy for a B2B SaaS company, developing integrated campaigns to engage priority go-to-market segments.

  • Own lead nurturing for webinars, industry events, and paid/owned campaigns, building lifecycle sequences that move prospects from first touch through MQL and SQL stages.

  • Create multi-channel content tailored to buyer pain points, revenue goals, and sales-cycle needs.

  • Track campaign performance and lead quality to optimize messaging, channels, and conversion paths.

Content Marketing Lead
Shop Extraordinary Enterprises

  • Led and executed comprehensive data-driven lifecycle marketing strategies across three brands, driving brand awareness, customer engagement, and revenue

  • Directed content creation across print and digital platforms, ensuring consistency and quality in all customer-facing materials

  • Collaborated cross-functionally to create content plans aligned with business objectives.

  • Led marketing campaign analysis and optimizations, presenting performance insights to leadership weekly

Content Strategist
Allegion

  • Built and executed full-funnel content marketing programs, contributing to a 199% increase in web engagement YoY through data-driven content insights, SEO optimizations, and customer journey mapping

  • Worked cross-functionally with creative, marketing, sales, and product teams to produce targeted, persona-driven digital content

  • Advanced from content creator to lead B2B content strategist and writer for the US digital marketing department.

Communications Specialist
Kiwanis International Foundation

  • Led content planning, development, and execution for the fundraising department's communication initiatives that raised $110M

  • Managed 90 percent of marketing communications, including live events, two websites, two monthly e-newsletters, electronic and digital fundraising appeals, presentations, and ads.

  • Supported Kiwanis International Foundation's rebranding campaign

This is a summary of my professional experience.
Request my resume here.